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Google Analytics. Increase your marketing efficiency!

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Google Analytics. Increase your marketing efficiency!

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About Course

After completing this course, you will learn how to work with web analytics data and extract as much useful information from it as possible. You will be able to correctly evaluate the effectiveness of advertising campaigns and make optimal use of your advertising budget. You’ll learn how to manage your marketing with data and use it to increase your business’s profits.

What Will You Learn?

  • Complete course on Google Analytics
  • Make decisions based on data
  • Work with Google Analytics
  • Link Google Analytics and Google Ads accounts
  • Set up goals and events
  • Understand reach, conversion and end-to-end analytics metrics
  • Work with the e-commerce module
  • Set up data transfer for advertising costs
  • Create and understand automated custom reports
  • Set up custom alerts
  • Set up custom segments
  • Set up filters
  • Set up calculated metrics

Course Content

What is web analytics?

  • Introduction
  • Web analytics checklist
  • How to Learn Effectively on the Udemy Platform?

What do we count? Performance indicators

Google Analytics and Google Tag Manager tools. How do we set it up?

How to set up analytics for e-commerce and work with indicators?

Setting up automatic custom reports and alerts

Google Analytics 4

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