Internet marketing strategy. How to create from scratch?

About Course

The course will help you systematize everything you do on the Internet, formulate the mission of your own company, select the right channels, study the tools you will work with, analyze the results, look at competitors, fill out a draft and form a full-fledged strategy for promoting your business on the Internet.

Build an online marketing strategy for your project in 2023
Increase sales using online marketing tools
Understand the fundamental principles of internet marketing
7 steps to building a digital strategy
Conduct competitive analysis
Work with analytics tools
Correctly drawing up a portrait of the target audience
Find effective traffic tools in your niche
Create a media plan

Course Content

Internet marketing strategy and why does business need it?

What is Internet Marketing Strategy? 7 key questions to create it
Who we are: How to create a mission?
Product: What do we offer? Unique selling proposition
How to Learn Effectively on the Udemy Platform?

Competitive Analysis

How to measure results and why analytics helps. Characters – studying the client

Why do expectations from the Internet and reality do not coincide? Setting SMART goals
Google Analytics features: who is your client and what kind of traffic brings sales
Why do you need a CRM system? How to build end-to-end analytics in a company?
Characters. Drawing a client portrait using Google Analytics
How to analyze your audience with Creator Studio?
Social network statistics capabilities for target audience analysis
Portraits of target audience: Filling out the draft
Analytics

Media planning and budgeting – a strategic process

Optimization

Q&A

Student Ratings & Reviews

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Internet marketing strategy. How to create from scratch?

About Course

What Will You Learn?

Course Content

Internet marketing strategy and why does business need it?

What is Internet Marketing Strategy? 7 key questions to create it

Who we are: How to create a mission?

Product: What do we offer? Unique selling proposition

How to Learn Effectively on the Udemy Platform?

Competitive Analysis

Why Conduct a Competitive Analysis? What are the best services to use?

Review of the SimilarWeb service. Website traffic: Sources and dynamics, competitors

SemRush review. Traffic analysis and comparison with competitors. Niche research

Serpstat review. Search competitors: keywords and queries. Study of CA pain

Competitor analysis on social networks

The practice of competitive analysis: how to fill out a draft

Internet Marketing Tools

How to measure results and why analytics helps. Characters – studying the client

Why do expectations from the Internet and reality do not coincide? Setting SMART goals

Google Analytics features: who is your client and what kind of traffic brings sales

Why do you need a CRM system? How to build end-to-end analytics in a company?

Characters. Drawing a client portrait using Google Analytics

How to analyze your audience with Creator Studio?

Social network statistics capabilities for target audience analysis

Portraits of target audience: Filling out the draft

Analytics

Media planning and budgeting – a strategic process

See Think Do Care – How does a funnel work?

Traffic sources for each niche: where to start?

Why do you need a media plan? Media planning for search advertising

Display Network – what is it? Display Advertising and Remarketing on Google

Facebook media planning

Media planning

Optimization

Optimization: what tools to work with to increase sales

Conclusions and results

How do I leave feedback about the course?

Q&A

What to do if SimilarWeb does not show data?

How often should you update your strategy?

Student Ratings & Reviews